Generalist Virtual Assistant for Small Businesses
Delegate your to‑do list. Keep your small business moving.
I’m Clarice Cagay, a generalist virtual assistant combining 7 years of freelancing with 5 years in sales, 3 years in executive support, and hands-on social media management. I help small business owners get reliable sales, marketing, operations, and executive support—without hiring a full-time employee.
- Free up 10–20 hours a week to focus on growth and strategy.
- Get pro-level support across admin, sales, marketing, and operations.
- Scale support up or down with flexible, clear service packages.
Trusted by teams behind Apple, eBay, Wolters Kluwer, and AT&T.
Executive Support & Revenue-Focused VA
Blending sales, marketing, operations, and C-level support so your small business runs smoother every week.
Brands I've worked with
About Clarice
Multi‑disciplinary support for modern small businesses
For the past 7 years, I’ve worked as a freelancer supporting business owners around the world. Before that, I spent 5 years in sales and 3 years in executive support—giving me a unique mix of frontline experience and behind‑the‑scenes organization.
I’ve worked inside E‑commerce, SaaS, property management, customer service, and technical support teams—and supported global brands including Apple, eBay, Wolters Kluwer, and AT&T. That experience taught me how great operations, clear communication, and consistent follow‑through impact revenue and reputation.
Today, I bring that background to small business owners as an executive support partner focused on sales, marketing, and operations. Whether you need someone to manage your inbox, organize your CRM, coordinate campaigns, or support your customers, I’m here to help you build a business that feels lighter—and grows faster.
7+
Years freelancing
5+
Years in sales
3+
Years executive support
“My goal is simple: give you the peace of mind that the important things are handled, even when you’re offline.”
Professional skills
Flexible support across your entire small business
From inbox to sales pipeline to social, I help you systemize the day-to-day so you can stay focused on revenue and relationships.
Admin & Executive Support
Calendar and inbox management, meeting notes, travel coordination, document prep, and light project coordination—rooted in 3+ years of executive support experience.
Outcome: Fewer dropped balls, clear priorities, and a founder schedule that finally feels manageable.
Sales & Marketing Support
Lead follow-up, CRM updates, outreach sequences, basic funnel admin, reporting, and coordination between marketing and sales—powered by 5 years of sales experience.
Outcome: Warmer leads, faster response times, and a pipeline that doesn’t depend entirely on you.
Social Media Management
Content scheduling, caption creation, basic graphics, community engagement, and performance reporting across major platforms.
Outcome: Consistent, on-brand visibility that nurtures your audience without consuming your entire week.
Customer Support & Operations
Help desk support, ticket triage, SOP documentation, basic technical support, and coordination between customers and internal teams.
Outcome: Happier customers, fewer escalations, and smoother daily operations.
E‑commerce & SaaS Support
Product listing updates, order and subscription tracking, basic store or app upkeep, and support processes tailored to E‑commerce and SaaS workflows.
Outcome: A dependable back office that keeps customers, subscribers, and tenants informed and supported.
Property Management & Technical Support
Tenant communication, maintenance coordination, basic system troubleshooting, and vendor coordination, built on experience in property management and technical support.
Outcome: Clear communication and organized back-end processes that protect your reputation.
CASE STUDIES
Real support, measurable impact
E‑commerce brand: from overflowing inbox to 24‑hour response times
Before: Founder handling 100+ customer emails per day, late replies, and refund risks.
After: I implemented simple inbox rules, templates, and a daily support routine.
Result: 24‑hour average response time, fewer escalations, and the founder reclaimed ~15 hours per week.
SaaS startup: organizing sales follow‑up and renewals
Before: Trials and demos went cold because the team had no time to follow up consistently.
After: I cleaned their CRM, created simple follow‑up automations, and maintained weekly outreach tasks.
Result: 2x increase in follow‑up touchpoints and a noticeable lift in trial‑to‑paid conversions over 90 days.
Property management & big‑brand support: consistent, calm communication
Before: Tenants and customers escalated quickly because of unclear expectations and slow responses.
After: Using best practices developed while supporting brands like Apple, eBay, Wolters Kluwer, and AT&T, I created clear messaging templates and follow‑up flows.
Result: More professional communication, fewer escalations, and better online reviews over time.
Certifications & Training
More certifications here...
CLIENT FEEDBACK
What others are saying
"Highly Recommended"
Clarice was great! She is very motivated and a good multi-tasker, I think some attention to time management. She is a quick learner and performed many different tasks for our company!
- Tom, GDR - Director
"Adaptable and Positive"
“Clarice has amazing energy and brings a positive, can-do attitude to everything she does. She’s always willing to adapt, learn, and take on new challenges, making her a pleasure to work with and a valuable part of any team.”
- Simone - National Carry - Ops Manager
"Reliable and Customer Focused"
“Clarice is a reliable and proactive member of our property management team. She handles resident concerns with professionalism and care, communicates clearly, and always follows through.”
- Tasha, TBG - Property Manager
SOCIAL MEDIA PORTFOLIO
FAQ
Answers to common questions
How does working with you usually start?
We begin with a free 20–30 minute discovery call to understand your business, tools, and priorities. From there, I recommend a package or custom retainer, outline the scope, and share a simple agreement. Once that’s signed, we confirm your start date and communication routines.
What does onboarding look like?
Onboarding is structured but simple. We walk through your goals, tools, current processes, and any passwords or access I’ll need. I typically create a shared task board (e.g., Asana, Trello, or ClickUp) and draft a quick‑start plan for the first 2–4 weeks so you always know what I’m working on.
Which tools and platforms do you use?
I’m comfortable with Google Workspace, Microsoft 365, common CRMs, help desks, and project management tools, as well as major social media platforms and E‑commerce/SaaS dashboards. If you use a new tool, I’m happy to learn it quickly as part of onboarding.
What time zones do you work in?
I primarily work standard EST business hours with flexibility to align part of my schedule with your time zone. During our discovery call, we’ll confirm availability windows and response‑time expectations so everything is clear before we start.
Can I customize a package?
Yes. The Starter, Growth, and Operations Pro packages are guidelines. Many clients start with one of them and then we adjust hours, responsibilities, or coverage based on how your needs evolve over the first 60–90 days.
How do you handle confidentiality and data security?
I treat your information as if it were my own. I’m happy to sign NDAs, follow your internal security guidelines, and use secure password‑sharing tools. Sensitive information is handled only within approved systems and never shared with third parties.
GET STARTED
Ready to reclaim your time?
Share a bit about your business and where you need the most support. I’ll respond within one business day with next steps or a link to schedule a call.
